![]() ![]() Salesforce Essentials’ Training Is Fast and Free.More employees can be moved to SF CRM for $75 per user/month, a price that many small businesses are willing to pay for a CRM. Companies with five or fewer employees can subscribe to Salesforce Essentials CRM for only $25 per user/month. The essential solves the four primary roadblocks preventing small businesses from switching to a modern CRM. “We’ve taken the full power of Salesforce and tailored it for the unique needs of small businesses,” said Mike Rosenbaum, EVP, CRM Applications, Salesforce. Salesforce Essentials Brings Advanced CRM Capabilities to Small Businesses Small businesses should no longer be at a disadvantage. Salesforce Essentials is created to convince small businesses to give up their spreadsheets and migrate to a powerful platform that is used by 83 percent of Fortune 500 companies. Unsurprisingly, many businesses gravitate towards them. The solutions tend to be priced below $81 per user/month-a price that small businesses are willing to pay for a CRM-and are simple-to-use. Although not as powerful as Dynamics 365 and Lightning Enterprise, there do exist CRM and support software solutions catering exclusively to small businesses. Any smart business will not want throw complexity into its processes. A software designed to cater to the needs of a company raking in a few billion dollars in revenues each year cannot be simple to deploy and use for an average mom-and-pop shop. Fear of Complexity Trumps Perceived Benefits.Few small businesses have the time, money, and inclination to invest in a new solution. Salesforce and Microsoft have created powerful solutions, but few large firms will allow you to use them if you are not certified. When you are a multinational and have a few million dollars to spare, you can spend it on your employees’ training. Training Time and Expenses Are Unacceptable.Many decide to run their CRM and support through Excel, email, sticky notes, or any tool that can save them $10,000 a year. For a small business those numbers can add up pretty quickly. Microsoft’s best value Dynamics 365 Plan costs $210 per user/month and Salesforce’s most popular Lighting Enterprise software is available to you if you agree to shell out $150 per user/month. Small Businesses Aren’t Using Advanced CRM and Support Solutions Because Small businesses are wasting as much as 23 percent of a their productive time manually entering data, and it isn’t helping them grow. Even though many advanced CRM and support software plans exist for SMEs, their popularity fades in comparison to alternatives. ![]() Salesforce, Microsoft, and other giants primarily develop advanced CRM and support software solutions for enterprises whose needs are different from those of small and midsize businesses. ![]() This is a huge, but often-overlooked contribution. Without them, the country’s economy will lose 46 percent of its private-sector output and 33 percent of its exports value. Small businesses account for 99.7 percent of all employer firms and 98 percent of all goods exporters in the U.S.
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